STRATEGIC INITIATIVES
# Organizations can undertake high-profile strategic initiatives including:
- Supply Chain Management (SCM)
- Customer Relatiionship Management (CRM)
- Business Process Reengineering (BPR)
- Enterprise Resource Planning (ERP)
SUPPLY CHAIN MANAGEMENT
- Supply Chain Management (SCM) - involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
4 BASIC COMPONENTS OF SUPPLY CHAIN MANAGEMENT :
* Wal-Mart and Procter & Gamble (P&G) SCM
SUPPLY CHAIN MANAGEMENT
- Effectiveness and efficient SCM system can enable an organization to:
CUSTOMER RELATIONSHIP MANAGEMENT
- CRM - involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
- Many organizations, such as Charles Schwab and Kaiser Permanente, have obtained great success through the implementation of CRM systems.
- CRM is not just technology, but a strategy, process, and business goal that an organization must embrace on an enterprisewide level.
CRM OVERVIEW
REENGINEERING THE CORPORATION - book written by MICHAEL HAMMER and JAMES CHAMPY that recommends seven principles for BPR.
FINDING OPPORTUNITY USING BPR
- A company can improve the way it travels the road by moving from foot to horse and then from horse to car.
- BPR looks at taking a different path, such as an airplane which ignore the road completely.
PROGRESS INSURANCE MOBILE CLAIMS PROCESS
FINDING OPPORTUNITY USING BPR
ENTERPRISE RESOURCE PLANNING
- Enterprise resource planning (ERP) - Integrates all departments and functions throughout an organization into a single IT system so that employees can make decision by viewing enterprisewide information on all business operations.
- Keyword in ERP is "enterprise".
- ERP systems collect data from across an organization and correlates the data generating an enterprisewide view.
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